Planning task 7: Website Homepage and Linked page

For my header I will make sure that the masthead stays in the same font as it is on the physical version of the magazine and is centralized to create familiarity with the magazine in the audience’s eyes. The masthead will follow the reader along, whilst he will scroll down the page to find out more about the site. The pop offs such as about us, shop, live, podcasts and so forth will also follow along while scrolling down so it becomes easier for the reader to click on any banner and to be immediately transferred to the chosen page. The search bar will follow the same tactic. The typography for the banners will be slightly smaller than the masthead, more likely to be sans-serif font and might highlight some of them with the bold effect to make it stand out and give a sense of significance. The social media links will be placed on the top of the masthead and everything that comes afterwards to make it also stand out and ease the search for followers of the site. 

More likely that the typography of the whole website page will stay in sans-serif font and will change the size of the letters and will add bold effect to some of it if needed. However, the section's mastheads could differ from other text and for that I will use the same font as I have picked for the original masthead of the magazine. To make it stand out.  

In terms of images, I want to experiment with creating collages in some places to maybe promote new issues or magazine’s clothing merch. It can help me to claim the idea of hip-hop lifestyle and its vision for others, to create a flow that will be aesthetically pleasing to look at. I will make sure to include as many images as possible, to create slides for promotional terms, to promote an artist or duo of the previously published issues. I will link pictures to articles, interviews and adverts to give a ‘taste’ of what the magazine is about, so the reader could literally ‘VIBE WITH THE TRIBE’ by looking at the pictures that depict and represent certain meaning behind it. I want the online page to look useful and easy to read, not aiming to create something very busy as it will annoy rapidly and will not surround with feeling of visiting the page, which must be avoided by me as an editor.  

For my video materials I will add a maximum of 2 to 3 interviews with multiple people and a few others for the event section or new artists section for promotion. I reckon interviews create this sense of closeness between audience and artists, or magazine and target audience, because in the interview you can touch and talk the topics that are eyes-opening for many young people, you can create this barrier around the reader that can give them sense of protection and comfort. Interview will be about music in general and always will have a goal to talk about hip-hop in specific, and in each interview, by the end of it, reader will get a recommendation from a profession in they sphere (hip hop artist, music shop owner and so forth). Along with the interviews with people who work in the music field, I’m willing to create an interview with people of 16-25 years old who will talk in their mother language and will respond to my questions. Surely, the video will be followed by subtitles in English to make its useful in use for the reader. The question again will be about music, hip-hop, lifestyle linked to music and its important sides.  

The homepage will be accompanied by sections such as - recent issue pictures, recommended playlist, recent albums, features, and a link where you could potentially buy the issue. Along with that promotion of some events, merch, video materials, interviews and links to ‘in deep’ articles. I will arrange the page with the same aesthetic as the physical copy of the magazine to create familiarity and make the role of the website useful and easier to use, as the reader will be familiar with the style of the B-people already. At the very bottom of the page there will be the link to ‘subscribe’ bottom to follow the page, as well as the email address for any questions or reviews, social media links and a ‘thank you’ message from the editor to the reader as appreciation for visiting the page.  

Below is a mock up of a possible header for the website.